FEATURES

Vegan Friendly Hair Dye
Vegan Friendly Hair Dye
With a formulation made using ingredients that are 100% free from animal-containing materials, this dye is completely Vegan Friendly! 
Easy To Use
Easy To Use
This hair dye has a neat container that makes it easy to apply meaning no mess! It can also be resealed so that you can save some hair dye to top up your colour later.
Hair Conditioning Formula
Hair Conditioning Formula
This dye is designed to not only keep hair looking colourful and vibrant, but to also keep hair in top condition. This hair dye formulation has conditioning qualities that keeps hair feeling nourished, luscious, and looking its best.
PETA Registered Brand
PETA Registered Brand
This brand has pledged to be part of PETA’s Beauty Without Bunnies program which means they do not conduct or instruct other companies to conduct animal testing on their products at any stage of the manufacturing process.

SPECIFICATIONS

SKU 50774
Brand La Riche Directions
Colour Purple
Vegan Friendly Yes
Hair Product Semi Permanent Hair Dye
Hair Dye Pack Size Single Pack
Dye Duration 2-6 weeks
Volume 100ml
For Best Results Follow Included Instructions
Free From Ammonia, Animal Products (Vegan), Cruelty, PPD, Peroxide

DESCRIPTION

La Riche Directions Plum hair dye is a delightfully dark shade of purple hair dye that is sure to turn heads. This magnificent colour is made using La Riche's conditioning formula to help keep your hair healthy. Directions semi-permanent hair dye is also vegan-friendly and cruelty-free.

How do you use La Riche Plum hair dye?

To use your La Riche Plum hair dye, towel dry your freshly-washed hair. Make sure you wear your protective gloves to prevent stains and apply your Plum dye evenly to your hair. Set a timer for 15-30 minutes once you have finished applying it to allow the dye to process. Once time is up, thoroughly rinse your hair to complete your new magenta hairstyle.

Before you use La Riche Plum hair dye make sure to read the instructions and always perform a patch test. For more information visit Blue Banana Hair Dye Guides.

Directions Plum On Brown Hair

Directions Plum hair dye applied onto dark hair may deliver a more subtle grape tone. Applied on light brown or blonde hair, this majestic shade is likely to be be beautifully bright. For best results, apply to bleached hair. To see how La Riche Plum will look on your hair, make sure to do a strand test.

Please Note: Hair dye results may vary depending on your hair type, base colour and hair porosity; the image of the hair dye is a representation of the finished colour and is not a guaranteed result. This dye is not suitable for use on hair with more than 10% grey coverage.

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