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La Riche Directions Colour Hair Dye 4 Pack 100ml (Rubine)
- Style: Semi-Permanent Hair Dye
- Colour: Rubine
- Volume: 4 x 100ml Tubs
- Free From: PPD Free, Ammonia Free, Peroxide Free, Vegan Friendly, Cruelty Free
- Duration: 2 - 6 weeks
- Brand: La Riche Directions
- For Best Results: Follow Included Instructions or view our Blue Banana Hair Dye Guides.
Shipment Options
Royal Mail 48 Tracked
£4.49
Expected delivery:
7 November 2025
Royal Mail 24 Tracked
£4.99
Expected delivery:
6 November 2025
DHL Domestic Express
£6.99
Expected delivery:
6 November 2025
Current Colour: Rubine (Red)
Also Available In:
Rubine 88ml (Red)
Get A Discounted Bleach Kit
Save on this Bleach When Buying This Product
Use To Pre-Lighten Hair Before Dye is Applied (Recommended)
Make Sure Both Items Are In Your Cart for the Offer To Apply
Use To Pre-Lighten Hair Before Dye is Applied (Recommended)
Make Sure Both Items Are In Your Cart for the Offer To Apply
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Available in certain locations. UK included.
FEATURES
Vegan Friendly Hair Dye
With a formulation made using ingredients that are 100% free from animal-containing materials, this dye is completely Vegan Friendly!
Easy To Use
This hair dye has a neat container that makes it easy to apply meaning no mess! It can also be resealed so that you can save some hair dye to top up your colour later.
Hair Conditioning Formula
This dye is designed to not only keep hair looking colourful and vibrant, but to also keep hair in top condition. This hair dye formulation has conditioning qualities that keeps hair feeling nourished, luscious, and looking its best.
PETA Registered Brand
This brand has pledged to be part of PETA’s Beauty Without Bunnies program which means they do not conduct or instruct other companies to conduct animal testing on their products at any stage of the manufacturing process.
SPECIFICATIONS
| SKU | 121981 |
| Brand | La Riche Directions |
| Colour | Red |
| Vegan Friendly | Yes |
| Hair Product | Semi Permanent Hair Dye |
| Hair Dye Pack Size | Four Pack |
| Dye Duration | 2-6 weeks |
| Volume | 4 x 100ml |
| For Best Results | Follow Included Instructions |
| Free From | Ammonia, Animal Products (Vegan), Cruelty, PPD, Peroxide |
DESCRIPTION
La Riche Directions Rubine Hair Dye is a deep shade of cherry red hair dye. This popular hair colour is perfect for pairing with Gothic and Rockabilly styles. If this is your go-to colour, then this multipack will help you to keep your red hair topped up and vibrant. Like all La Riche hair dyes, Rubine is vegan-friendly and cruelty-free plus the formula conditions while it colours.
How do you use La Riche Rubine hair dye?
The La Riche Rubine hair dye is best applied to towel-dried hair. Make sure to wear protective gloves and use a tint brush or comb for even coverage. Once you have applied your hair dye, allow it to process for 15-30 minutes. Next, thoroughly rinse your hair with water to finish colouring your hair.
Even if you have dyed your hair before it is important to read the instructions with your hair dye and perform a patch test. For more tips and tricks visit our Hair Dye Guides.
Directions Rubine On Brown Hair
Directions Rubine on brown hair may give a subtle cherry red tint as this is a dark shade of hair dye. For vibrant results apply your La Riche Rubine to pre-lightened hair. You may also experience a bright tint on light brown or blonde hair. To check how this hair colour will look on your hair, why not perform a strand test before you begin?
Please Note: Hair dye results may vary depending on your hair type, base colour and hair porosity; the image of the hair dye is a representation of the finished colour and is not a guaranteed result. This dye is not suitable for use on hair with more than 10% grey coverage.