Looking for a new, unique style that lets you embrace the newest trends? If you shop our Kawaii clothing range, you’ll be sure to find a selection of new, colorful clothing that will make for a stylish, stunning addition to your wardrobe!

What is Kawaii fashion?

Kawaii fashion is an aesthetic that emerged in Japan in the 1970s. It focuses on youth culture and cutesy, pastel colors. Inspired by the popularisation of cute characters like Hello Kitty in anime and manga, the Kawaii trend grew and grew, mixing with Japanese subcultures like Harajuku fashion and the Lolita aesthetic. 

Over time, the Kawaii style became so popular that it spread to the West, growing in popularity with alternative dressers across America and Europe. 

The word Kawaii derives from the phrase kao hayushi, which literally translates to ‘glowing face’. In fact, a glowy, dewy face is a big feature of Kawaii fashion, emphasised by large, anime-like eyes and cute, pink cheeks. Kawaii clothing is also picked for its cuteness, and a stereotypical Kawaii look is sure to feature pastel pink and lace of some kind. 

However, there are many varied ways to explore this new trend. We know that lots of our customers take part in the Gothic aesthetic, and we would urge you not to immediately discount Kawaii clothing- with more and more subcultures merging, there’s a way for everyone to enjoy new trends, while putting their own spin on them.

The Products in our Kawaii Range:

• Graphic T Shirts- These anime and cartoon-inspired graphic tees are perfect for that cute, youthful look. Pair them with some jeans for an understated, casual style.

• Colorful Blouses- And for a more dressed-up top, take a look at the colorful print blouses in our section, pastel and perfect for Kawaii fashion!

• Graphic Sweatshirts- With a mix of dark prints and bright, pastel graphics, these sweatshirts are ideal for that oversized, adorable look.

• Striped Tops- Stripy tops seem to be a staple of Kawaii fashion, allowing for many different colors in a single print. Check out our rainbow pastel varieties for a Kawaii picture-perfect outfit.

• Zip-Up Jumpers- Add a little edge to your Kawaii look with our zip-up jumpers, featuring characteristics like hoods with ears and half-body prints.

• Alternative Jackets- Or, on a colder day, opt for a Kawaii-inspired jacket, with gorgeous multicolored prints that will show off your alternative style.

• Alternative Trousers- When it comes to an outfit’s bottom half, these alternative trousers will perfectly complement any colorful top for a perfect Kawaii look!

• Mini Skirts- Or, choose the more classic mini-skirt option. Paired with fishnet stockings and an oversized sweater, these skirts will create a classic Kawaii outfit.

• Mini Dresses- If you want a one-and-done look, why not pick out one of our gorgeous mini dresses?

• Maxi Dresses- The longer alternative to mini dresses, these print maxi dresses make for a gorgeous Kawaii-inspired style.

• Animal Hats- Finally, accessories! Our animal hats feature cute ears and fluffy pull-tabs to truly round off your Kawaii look.

• Lace Gloves- And for your hands, nothing is cuter or more alternative than these lace gloves from our own Blue Banana brand.

• Alternative Harnesses- Finish off the look with an alternative harness, perfect for adding a little edge to a pastel look!

The Brands in our Kawaii Range:

• Banned Apparel

• Hell Bunny

• Blue Banana

• Poizen Industries

• Heartless

• Cupcake Cult

How do I style Kawaii Clothing?

For a perfect Kawaii look, find one or two gorgeous statement pieces, featuring pastel colors or adorable prints. This can be your anchor to Kawaii fashion. From there, have some fun exploring!

You can lean into other Japanese subcultures, with a Lolita-themed outfit in frills and lace, or maybe you can opt for a Harajuku girl style, and add some brighter colors into your look.

If you’re a die-hard Goth, don’t panic! Mix dark, edgy pieces onto a Kawaii palette for a blended, Pastel Goth look. 

And why not find your own blend of aesthetics? Perhaps you love vintage fashion, and you can find the perfect 50s-inspired Kawaii dress! Or maybe you want to add a steampunk edge to a Kawaii outfit by adding more straps and buckles.

Whatever your dream Kawaii look, our section of alternative products gives you the freedom to explore it all, building a unique outfit from scratch.

Blue Banana UK-

With fast and reliable UK shipping, our website is always there for you in your time of need. Build an entire outfit from the ground up, focusing on a specific aesthetic to find your brand-new style. And, once your look is complete, find all the perfect accessories and housewares to match!

For those outside of the UK, there’s no need to worry! Our warehouses make it easy for a huge range of countries to receive our products with fast, reliable delivery.

So, what are you waiting for? Shop alternative fashion at Blue Banana UK today!