Here at Blue Banana we’re dedicated to bringing you the hottest alternative clothing brands from the emo, gothic, steampunk and indie scenes. Here you’ll find products will be updated regularly to keep you up to date with the hottest trends and styles on the scene. From new brands to returning favourites, fresh accessories to the latest clothing, this range is being constantly filled with items that hit our site -- for both men and women.

Whether you want to find the next hot product for the latest trend or you need to be on step ahead of the game, our edgy clothing store will sure to have something to resonate with your unique look! Get the new in lowdown here at Blue Banana and pick up new clothing brands before your friends.

New Alternative Clothing Brands At Blue Banana

With the new in page you’re bound to be in the know and one step ahead of everyone else in the alternative fashion world. Packed with novelty products, hot dresses and the latest new alternative clothing brands, we have got your needs covered. Check out some of our cheap alternative clothing ranges below:

Alternative Dresses - For Vintage, Steampunk & Gothic Enthusiasts
Official Band Merchandise - Rock Out With The Latest Merch
Alternative Coats & Jackets - Shop Winter & Summer Styles
Gothic Homeware – The Best Ornaments, Gifts & Trinkets
Alternative Jewellery - Shop classic alternative jewellery and new piercing accessories.
Alternative Footwear – Shoes, Bold Heels & Boots.

New Alternative Fashion Ideas

Whether you’re unsure on your style or are looking to recreate your look and make it totally unique to you, our alternative clothing shop can give you the tools to do so. Escape away from standard fashion and indulge your look in vibrant colours and styles create an entirely rock ‘n’ roll style. An alternative look can be created with the simplest accessory and completed with bold footwear and clothing that help you make a statement. Know what we’re talking about? Then make sure to keep up to date with our new in section for the latest gothic and emo clothing!

As you know you can visit us in store or online, but for fast delivery of your favourite alternative clothing brands at competitive prices, be sure to stay up to date with our alternative clothing store online. Our New In section is regularly updated so it’s incredibly easy to stay up to date with the latest alternative fashion trends.

Find Your Perfect Clothing Brands, All In Our New In Stock

This is where you’ll be able to find the best deals on the hottest new alternative and emo clothing before anyone else. Since they’ve just hit our shelves we’ll have the greatest availability of stock on these lines, and we’re always updating the range with fresh styles to keep you interested. With new in being such a popular part of our site, make sure you add your favourite style to your basket now if you want to avoid missing out. For cute alternative outfits that are updated throughout the year make sure to shop on Blue Banana.com. Our expertise on alternative fashion is here to bring you’re the latest and great of Gothic, Alternative and Steampunk fashion.

Aug 13, 2025

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Aug 1, 2025

Real Gold Jewelry

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Jun 5, 2025

New Dr Martens Sandals for Summer!

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May 9, 2025

New Products: Manic Panic Love Color Conditioners

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May 2, 2025

New Piercing Jewelry!

Make the most of our new 3 for 2 Piercing Jewelry with this handy guide!

Apr 17, 2025

Bounce Into Summer With Brand New Hell Bunny!

We're celebrating the newest drops from Hell Bunny this Easter!

Nov 6, 2024

New! Range of Dr Martens for Winter 2024

Explore our new range of Dr Martens for Winter 2024 through this blog, where we break down the different styles!

Feb 6, 2024

New Product Drop: Band Tee's & Sweatshirts

Brand new band merch t-shirts and crew neck sweaters have landed. Check out the retro band styles.

Oct 2, 2023

New Autumn 2023 Fashion

It's officially autumn! Check out the brand new fashion ranges for autumn 2023!

Aug 3, 2023

Barbieheimer: The Perfect Style Mashup!

Have you heard about the Barbieheimer meme? Here's how you can create your very own Barbenheimer style!

Jul 20, 2023

90s & 00s Fashion Comeback

Check out the latest trends that have returned from the 90s & 00s featuring wide-leg gunge trousers from Hell Bunny!

Nov 24, 2022

Hype x Harry Potter Collection

Hype x Harry Potter Collection has landed! Check out the magical designs perfect for school or as a Christmas presents!

Aug 12, 2022

Summer 2022 Fashion

Want to update your wardrobe this summer? Check out what's available at Blue Banana this summer season including how to create an awesome festival outfit.

Jun 9, 2020

New Hype Backpacks, Lunchboxes & Face Masks!

We're hyped to have new backpacks, lunchboxes and face masks available for purchase. Come and see our new colourful range of Hype backpacks so you can find a new favourite.

Mar 7, 2018

New Dr Martens: Iced Metallic Boots & More In Our New Spring Arrivals

New Dr Martens are her to kickstart our spring fashion season. There are plenty of exciting new styles including boots from the Iced Metallic Collection.

New In