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La Riche Directions Colour Hair Dye 88ml (White)
- Style: Semi-Permanent Hair Dye
- Colour: White
- Volume: 88ml
- Free From: PPD Free, Ammonia Free, Peroxide Free, Vegan Friendly, Cruelty Free
- Duration: 2 - 6 weeks
- Brand: La Riche Directions
- For Best Results: Follow Included Instructions or view our Blue Banana Hair Dye Guides.
Shipment Options
Royal Mail 48 Tracked
£4.49
Expected delivery:
November 7, 2025
Royal Mail 24 Tracked
£4.99
Expected delivery:
November 6, 2025
DHL Domestic Express
£6.99
Expected delivery:
November 6, 2025
Current Colour: White (White)
Also Available In:
White 4 Pack (White)
Multibuy Madness La Riche Discount
Buy 2 or More La Riche Products for £3.50 Each.
Mix & Match with other La Riche Products.
Applies To Single 100ml Bottles. This Offer is UK Only.
Mix & Match with other La Riche Products.
Applies To Single 100ml Bottles. This Offer is UK Only.
Get more time to pay with Klarna.
Shop now and pay over time with Klarna.
Available in certain locations. UK included.
Available in certain locations. UK included.
FEATURES
Vegan Friendly Hair Dye
With a formulation made using ingredients that are 100% free from animal-containing materials, this dye is completely Vegan Friendly!
Easy To Use
This hair dye has a neat container that makes it easy to apply meaning no mess! It can also be resealed so that you can save some hair dye to top up your colour later.
Hair Conditioning Formula
This dye is designed to not only keep hair looking colourful and vibrant, but to also keep hair in top condition. This hair dye formulation has conditioning qualities that keeps hair feeling nourished, luscious, and looking its best.
PETA Registered Brand
This brand has pledged to be part of PETA’s Beauty Without Bunnies program which means they do not conduct or instruct other companies to conduct animal testing on their products at any stage of the manufacturing process.
SPECIFICATIONS
| SKU | 50771 |
| Brand | La Riche Directions |
| Colour | White |
| Vegan Friendly | Yes |
| Hair Product | Semi Permanent Hair Dye |
| Colour | White |
| Hair Dye Pack Size | Single Pack |
| Dye Duration | 2-6 weeks |
| Volume | 88ml |
| For Best Results | Follow Included Instructions |
| Free from | PPD, Animal Products, Cruelty |
DESCRIPTION
La Riche Directions White Hair Dye can be used to tone unwanted brassy tones from bleached hair or to slightly lighten platinum hair. The Directions white toner is vegan-friendly and cruelty-free just like all the products in the La Riche range.
How do you use La Riche White hair dye?
To use La Riche White hair dye, pre-lighten your hair before applying your white toner. Apply La Riche hair dye to towel-dried hair while wearing gloves. Make sure to thoroughly cover your hair with this white toner and hair dye then allow the dye to process for 15-30 minutes. Finally, rinse your hair, and your brassy orange and yellow tones should be gone.
Always make sure to read the instructions before dyeing your hair and perform a strand test to check for allergies before you begin. Check out Blue Banana Hair Dye Guides for more hair dyeing information.
What does Directions White Toner do?
Directions white toner is for use on bleached hair. Apply this white toner to your brassy hair to remove any yellow or orange tones for a platinum finish; perfect for applying before adding another La Riche hair dye colour or simply for lightening and maintaining platinum or bleached blonde hair. To check the optimum time to leave La Riche White Hair Dye on your hair, perform a strand test.
Please Note: Hair dye results may vary depending on your hair type, base colour and hair porosity; the image of the hair dye is a representation of the finished colour and is not a guaranteed result. This dye is not suitable for use on hair with more than 10% grey coverage.